Is this physical training?

No. Gene focuses exclusively on the mental and mindset side of performance. He works alongside your physical coach, not in place of them.

How many athletes does Gene work with?

Gene limits his one-on-one athlete coaching to 5 athletes per season to ensure each athlete gets the depth of attention they need.

What is the typical program length?

Most athletes work with Gene for 8-12 weeks leading into a target race. Some continue with periodic check-ins throughout their race season.

Elite Mindset Coaching for Athletes

Gene accepts a limited number of dedicated athletes for one-on-one performance mindset coaching each season. Whether you are preparing for your first marathon or your next Ironman, Gene provides the mental frameworks necessary to recalibrate your limits and finish strong.

This is not physical training. This is the mental work that makes physical training count.

What You Will Build Together

1

Identity-Level Belief Reframing.

Shift from 'I'm trying to be a marathoner' to 'I am a marathoner.' Gene helps athletes rebuild their self-talk and identity so that race-day performance becomes an expression of who they are, not something they are hoping to achieve.

2

Strategic Race-Day Visualization.

Master the ability to pre-run the stress. You will learn how to mentally rehearse high-pressure moments — from the starting gun to 'the wall' — so that when they happen, your brain recognizes them as a solved problem.

3

Weaponizing Fatigue into Momentum.

Shift your relationship with discomfort. Instead of seeing exhaustion as a signal to stop, you will learn to use it as a trigger for your highest level of focus, turning the hardest miles into your strongest performance.

Who This Is For

Marathon runners preparing for a qualifying race (Boston, New York, etc.)
Ironman and triathlon athletes training for their first or next completion
Ultra-runners looking for a mental edge over long distances
Competitive athletes who have hit a performance plateau
Athletes returning from injury who need to rebuild confidence

Format & Availability

Gene works with a maximum of 5 athletes per season for one-on-one mindset coaching. Sessions are conducted virtually via video call and typically run in 8-12 week programs tailored to your race calendar.

Availability is limited. Contact Gene's team to check current openings.

Apply for Elite Coaching

Frequently Asked Questions

Read the Book That Started It All

One Step Forward: 100 Life Lessons from 100 Marathons contains the mental framework behind every coaching program Gene offers. It is the foundation.

Get the Book Learn About Gene